Ricardo Feliciano, right, shown with his completed business plan, a prerequisite to financing.
Case Study: Ricardo Feliciano
A young man in his 20s, Ricardo Feliciano inherited from his mother a unique recipe for sofrito, a Latin cooking base, and her customer list. He identified a vacant warehouse in Hartford’s South End, suitable for conversion to a food production factory.
With International Hartford’s
guidance and assistance, Mr. Feliciano wrote a comprehensive business plan and
applied to a non-profit lender for financing.
Mr. Feliciano won $150,000 in loans and grants, built out his factory
and now employs 4 full-time and 2 part-time in food production. Producing 85 cases a month, his product is
now in demand in three states, and additional products are being contemplated.